How do you make a mundane insurance commercial instantly interesting?
Have President Palmer narrate it?
Well ya, but besides that…
TILT-SHIFT PHOTOGRAPHY!
Agreed! Although tilt-shift photography is nothing new, it’s been popping up here and there over the past few years, so we all knew it was only a matter of time before a random car insurance company picked it up, right? Right!? Maybe not, but it sure does make 30 seconds of nothing interesting to look at.
If you’re unfamiliar with the technique, it basically creates the optical illusion of a miniature scene by focussing on the middle part and blurring everything else. Although real tilt-shift lenses are quite expensive, you can fake the effect by either making a homemade lens or better yet, by Photoshopping it.
