Archive for January, 2010

iFINALLY, APPLE’S iPAD

Wednesday, January 27th, 2010

After much anticipation and speculation concerning what Apple’s “next big gadget” would be, we finally have the iPad. You can read about all the gritty tech specs at apple.com or at wired.com, but the basics:

  • 9.5 inches by 7.5 inches by 0.5 inches
  • 1.5 pounds
  • 9.7-inch display with 1024 x 768-pixel resolution
  • 16 to 64-GB flash storage
  • 10 hours of battery life
  • Wi-Fi and Bluetooth connectivity
  • Starts at $499 (up to $829)

Although the slim, sleek design is very Apple-y, for my money, it looks more like an enlarged iPhone than the smartphone/laptop hybrid it has been billed as (similar to the iPhone, it also appears to only run a single app at a time). I’m not sure what kind of hardware requirements led to that massive black band around the screen, but I’d probably be a little more impressed with the design without it. That’s not to say I wouldn’t take a new iPad in a heartbeat if it was offered to me, but I wonder if a slightly different design may have helped to keep it away from the “swollen iPhone” description and pushed it into the hybrid category they were aiming for?

We’ll see. I have no doubt that Jobs and Apple will find a way to make these things look like you can’t possibly live without one — I can’t wait to see what kind of marketing scheme they come up with for this one.

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TILT-SHIFT IT

Thursday, January 21st, 2010

How do you make a mundane insurance commercial instantly interesting?

Have President Palmer narrate it?

Well ya, but besides that…

TILT-SHIFT PHOTOGRAPHY!

Agreed! Although tilt-shift photography is nothing new, it’s been popping up here and there over the past few years, so we all knew it was only a matter of time before a random car insurance company picked it up, right? Right!? Maybe not, but it sure does make 30 seconds of nothing interesting to look at.

If you’re unfamiliar with the technique, it basically creates the optical illusion of a miniature scene by focussing on the middle part and blurring everything else. Although real tilt-shift lenses are quite expensive, you can fake the effect by either making a homemade lens or better yet, by Photoshopping it.

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WORK: ALEX ROMAN

Monday, January 18th, 2010

Kahn’s Exeter Short Film from Alex Roman on Vimeo.

Check out this CG shortfilm by Alex Roman depicting Louis Kahn’s Phillips Exeter Academy Library. It’s one in a series of videos he’s put together and they are all absolutely fantastic. Seriously epic. Be sure to browse the “making of” video as well for a sneak peak behind the scenes.

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